Secrets of copywriting

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My copywriting involves rearranging these in thousands of different ways.

Copywriting for advertising, brochures, websites, taglines
and slogans, emails.

Crafting words to sell. Creating clear, concise and creative copy to promote your product or service in the best possible light. Gaining a clear understanding of what you're doing and what you need to say. No frills, no wasted sentences that nobody will bother to read. Just straightforward clearly crafted English, to get your point over before the reader has the chance to turn the page, switch channels, or go on to another website.

Copywriting. Almost daily. For as long as I can remember.

Cartoon blogs.

Do you have a 'blog' bit on your website, but never know quite how to fill it?

If you go into enormous detail about how your service has got some exciting add-ons, or your widget has been updated, now making it model 205X743 W7(2) and available in green, nobody will read any further, and will certainly not want to return to your website for an updated installment next month.

Better to give them a light and amusing overview of what's been happening in your business during the last month - goings-on at the exhibition, unexpected new use for said widget, Brenda from accounts is going to marry Brian from northern sales after a whirlwind romance starting at the Christmas party... etc.

I would take up a few minutes of your time on the phone each month and produce your blog, complete with a cartoon, to keep your followers amused and, importantly, to give them the inclination to visit your website month after month.

Sign up for six months and I will produce your blog with a relevant mono cartoon for £150 per month.

Go on. Dip your toe in and have a go.

Say something in a light and cheerful way, and people will listen.



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